Big oil distracts from their carbon footprint by tricking you to focus on yours

October 16, 2020
By Frank Mitloehner

It’s been two decades since British Petroleum and the marketing agency then named Ogilvy & Mather deceived lots and lots of unwitting Americans into believing the hands of fossil fuel companies are clean of contributing to climate change through imaginative messaging. To this day, their marketing campaign continues to be highly effective in getting the public to take on the weighty responsibility of halting climate change. We’ve cut back on meat, upped our recycling game and made the creative campaign’s key phrase – “carbon footprint” – part of our vernacular.

How Carbon Neutral is Different than Climate Neutral

October 12, 2020

The terms “carbon neutral” and “climate neutral” are part of the lexicon of global climate change terms. Though they are sometimes used interchangeably, they have different definitions. Understanding the nuances is important.

Methane, Cows, and Climate Change: California Dairy's Path to Climate Neutrality

September 02, 2020
UC Davis White Paper Re-Examines Methane’s Role in Climate Change, and How California Dairy Can Achieve Climate Neutrality

DAVIS, Calif., Sept. 2, 2020 – Researchers from the University of California, Davis are rethinking methane and showing that climate neutrality is within reach for the California dairy sector.

What is a Dairy Digester and How Does it Affect Methane Emissions?

April 23, 2020

Dairies typically use lagoons to help manage manure from cattle. These lagoons produce methane, a greenhouse gas that affects our climate. In recent years, California dairies have been working with state agencies to implement new ways to manage manure and reduce the amount of methane being released into the atmosphere. One way is by using dairy digesters. 

How California is working to reduce greenhouse gas emissions

March 24, 2020

California is taking bold steps in the fight against climate change implementing laws and policies, such as the Cap-and-Trade program, designed to drastically cut down on greenhouse gas (GHG) emissions. In the last decade, the Golden State has introduced several new bills, including Assembly Bill 32, Senate Bill 32 and SB 1383, and has been successfully working towards meeting the greenhouse gas mitigation goals outlined in these bills.  

Here’s what you need to know: